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   UK based Independent Media Planning and Buying Specialists
fox media

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Providing insights into the relationship between candidate media and market research is one of our key roles.

At no extra cost to our clients, we make use of product-specific databases which, when analysed together with media costs and usage data, can often point to big improvements in targeting and media selection.

Clearly if the user profile of a product and the readership profile of a magazine - for instance - are 'out of sync', the publication is less likely to be worth adding to the media schedule.

But where a medium can be shown to be similar in its readership/audience profile to that of the targeted group (medium users, perhaps, or the profile of a competitive product), then it is probably worthy of further consideration.

In the media planning and

buying process, we routinely undertake detailed analysesof data from media research surveys such as Target Group Index (TGI), the National Readership Survey, the British Business Survey, BPA, ABC, RAJAR, FAME, ROUTE, etc.

We also make use of geo-demographic tools such as A.C.O.R.N., Mosaic, Prospex, etc., which can be helpful in the targeting of direct marketing campaigns.

Expenditure patterns by competitive advertisers can also assist in the media decision-making process. We can source this kind of research and make our clients aware of their historical or projected 'share-of-voice' in the market over any specified period.

Response analysis demands a disciplined approach in terms of both implementation and interpretation. Using our B.A.R.T. (Budget And Response Tracking) system we are able to keep our clients updated by email with latest media schedules, response analysis and an interactive ('what if?') budgeting model, in a single Excel workbook tailored to their own specific requirements.


Fox Media Company Limited   •   Tel./fax (from UK): 01354 696961; (from outside UK) +44 1 354 696961   •   Email: info@foxmedia.co.uk
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