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   UK based Independent Media Planning and Buying Specialists
fox media

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Fox Media has a wealth of knowledge about poster media and has handled many UK and international outdoor campaigns, at both the local and multi-country level.

We have particular expertise in planning and implementing outdoor campaigns in 'difficult' territories, eg Africa - and within the last six months we have planned and bought substantial billboard campaigns in places such as Iraq and Afghanistan (see example site below). And of course we have vast knowledge of the outdoor marketplace in Europe.

Afghanistan billboard

We draw on years of experience in planning and buying posters internationally, both as a main medium and as a support for other media.

We can guide you through the maze of poster sizes, costs, availability and the latest media research - to ensure that you are always kept 'up to speed' with what this powerful outdoor media vehicle could contribute to your next advertising campaign.

Posters are often utilised in combination with broadcast media, to prolong awareness created by a television launch, for instance; or compensate for the

light viewing characteristics of upmarket audiences; or to provide a last minute visual reminder of a TV commercial close to the 'point of sale'.

Digitalisation of poster displays is an important development currently. Copy can be rotated or updated much more efficiently and displays benefit from better lighting and reproduction. Digitalisation seems to be occuring everywhere - on roadsite sites, on underground rail networks, at airports, within retail outlets, etc.

Clearly the "ambient" sector is vastly increasing the range of new creative

opportunities available to advertisers. But there's still a very important role for the more traditional outdoor formats and sizes in building awareness through high coverage and frequency.

This strength of the poster medium - delivering very high levels of coverage and frequency - remains one of its most important strengths in creating brand visibility and awareness.

Fox Media's impartial advice and skilled buying will really put your outdoor campaign on the map - wherever that happens to be.

Contact us today - and we'll show you.
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Fox Media Company Limited   •   Tel./fax (from UK): 01354 696961; (from outside UK) +44 1 354 696961   •   Email: info@foxmedia.co.uk
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