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   UK based Independent Media Planning and Buying Specialists
fox media

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Direct response
Fox Media has years of experience in the area of planning and buying direct response campaigns.

When working on DR campaigns we seek to maximise quality responses and minimise costs.

We can advise on current interactive TV opportunities and can plan and implement campaigns in this field. We have significant expertise in running response campaigns in local and national press and radio, and have bought heavyweight (1m+) response campaigns in colour supplements.

Where appropriate we recommend the use of BTL media such as direct mail, targeted door drops, online and ambient media and have detailed experience in using geodemographic and other analysis systems.

Our user-friendly BART (Budget And Response Tracking) reporting system is a simple spreadsheet format which allows us to pull together all relevant data in an easily-assimilated working document.

With specific objectives in terms of cost-per-response (CPR), cost-per-acquisition (CPA), etc., always to the fore, we use a wide variety of negotiating techniques and strategies to ensure that media buying discounts - and thereby payback to the client from his/her investment in advertising - are maximised on an ongoing basis.

Contact us today - and we'll show you.

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Fox Media Company Limited   •   Tel./fax (from UK): 01354 696961; (from outside UK) +44 1 354 696961   •   Email: info@foxmedia.co.uk
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